News & Media Centre

1st Central, part of the First Central Insurance and Technology Group, this week announces the launch of its new home insurance product line, with the first customer purchasing a policy on 29th April 2024.

1st Central’s building and contents cover is available direct online and via The product will be available through other price comparison websites soon.  

Initially, the product is available as combined buildings and contents cover, or contents only. The products will be underwritten by 1st Central Underwriting.

The business has been developing its home insurance proposition for some time and received regulatory approval towards the end of 2023.

1st Central will apply its market leading data-first approach to its new home insurance offering, in line with the pricing strategy that has allowed its motor insurance business to amass over 1.3m customers. Initially, the firm will take a cautious approach to building its book as it optimises its underwriting approach.

The product will offer options including accidental damage cover, personal possessions cover, legal expenses cover provided by RAC and home emergency cover provided by Coplus.

Michael Lee, CEO of First Central Group, said: “As we look to grow our business, buildings and contents insurance is a natural next step for us. The factors that have made our motor product so successful – including competitive pricing based on using data smartly, a simple product that customers can tailor to their needs, and our supportive approach to customer service, give us a firm foundation on which to launch into the home market.

Whilst our home product will be available via all the leading price comparison websites, we’ll also be offering it to our 1.3 million car insurance customers and we’ll be encouraging and rewarding loyalty, including some attractive discounts through a multi cover offering.”